Open AccessThe Influence of Online Social Media Activities on Customer’s Attitude and Willingness to Pay Green Products: Case Study of Green Products
Author(s) -
Athalla Rania Insyra,
Annisa Rahmani Qastharin
Publication year - 2022
Publication title -
asian journal of research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2682-8510
DOI - 10.55057/ajrbm.2022.4.3.28
Subject(s) - business , sustainability , marketing , green marketing , consumerism , product (mathematics) , agriculture , social media , order (exchange) , willingness to pay , advertising , economics , political science , geography , mathematics , ecology , geometry , market economy , law , finance , archaeology , microeconomics , biology
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