Open AccessThe Influence of Customer’s Brand Experience of Chatime X BT21 Collaboration Towards Brand Loyalty
Author(s) -
Ananda Amatory Zahra,
Thufailah Buchari,
Fitri Aprilianty
Publication year - 2022
Publication title -
asian journal of research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2682-8510
DOI - 10.55057/ajrbm.2022.4.3.27
Subject(s) - brand loyalty , brand awareness , business , advertising , brand management , customer satisfaction , marketing , brand equity , brand extension , loyalty