Open AccessInfluence of Value-Based Marketing on Generation Z towards Sustainable Consumption of Pertiwi’s Sustainable Products
Author(s) -
Elshanti Nabiihah Salma,
Sri Hartati
Publication year - 2022
Publication title -
asian journal of research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2682-8510
DOI - 10.55057/ajrbm.2022.4.3.12
Subject(s) - consumption (sociology) , sustainable consumption , marketing , psychographic , business , sustainability , value (mathematics) , sustainable development , green marketing , environmental economics , economics , production (economics) , sociology , mathematics , political science , ecology , social science , statistics , biology , law , macroeconomics