Open AccessThe Influence of Brand Ambassador, Country of Origin, and Brand Image on Purchase Decisions of Skincare Products
Author(s) -
Eka Puteri,
Albert Kriestian,
N. Nugraha
Publication year - 2022
Publication title -
asian journal of entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 2716-6635
DOI - 10.55057/aje.2022.3.3.8
Subject(s) - advertising , clothing , business , marketing , brand image , popularity , product (mathematics) , likert scale , beauty , brand management , brand awareness , brand extension , sample (material) , country of origin , psychology , geography , political science , social psychology , developmental psychology , chemistry , geometry , mathematics , archaeology , chromatography , law