
Integration of the management theories for enhancing green marketing implementation in the construction industry
Author(s) -
Ahmet Tuz,
Begüm Sertyeşilışık
Publication year - 2021
Publication title -
i̇tü dergisi a
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.167
H-Index - 7
ISSN - 1302-8324
DOI - 10.5505/itujfa.2021.59354
Subject(s) - business , marketing , green marketing , process management , industrial organization