Open AccessIMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHAGE BEHAVIOUR IN INDIA
Author(s) -
Ramesh Kumar,
Priya Singh
Publication year - 2022
Publication title -
indian scientific journal of research in engineering and management
Language(s) - English
Resource type - Journals
ISSN - 2582-3930
DOI - 10.55041/ijsrem15974
Subject(s) - influencer marketing , purchasing , advertising , marketing , business , product (mathematics) , variance (accounting) , relationship marketing , marketing management , mathematics , geometry , accounting