Open AccessStudy on Customer Perception towards Customer Relationship Management in Automobile Sector in India
Author(s) -
AVNISH PRASAD
Publication year - 2022
Publication title -
indian scientific journal of research in engineering and management
Language(s) - English
Resource type - Journals
ISSN - 2582-3930
DOI - 10.55041/ijsrem11924
Subject(s) - business , marketing , order (exchange) , customer advocacy , service quality , perception , original equipment manufacturer , quality (philosophy) , automotive industry , customer relationship management , customer retention , customer service , customer intelligence , customer to customer , service (business) , process management , engineering , computer science , psychology , philosophy , finance , epistemology , neuroscience , aerospace engineering , operating system
We have done this research in order to evaluate the study on customer perception towards customer relationship management in automobile sector in the country and to understand the problems they face while shopping for their brand new car. We will be doing a survey by a questionnaire, which will be send to some respondents to know about their car delivery experience through various dealerships. This way whatever response we will get will help the OEM manufacturers to understand about their dealership practices. This paper investigates the above given scenario. On this case, research has been mentioned about the service quality that the customers get at various dealerships. Therefore, research has got outcomes and shortcomings as the whole.