Study on Customer Perception towards Customer Relationship Management in Automobile Sector in India | Zendy

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Study on Customer Perception towards Customer Relationship Management in Automobile Sector in India

Author(s) -

AVNISH PRASAD

Publication year - 2022

Publication title -

interantional journal of scientific research in engineering and management

Language(s) - English

Resource type - Journals

ISSN - 2582-3930

DOI - 10.55041/ijsrem11924

Subject(s) - business , marketing , customer advocacy , order (exchange) , customer relationship management , service quality , original equipment manufacturer , perception , customer retention , customer intelligence , quality (philosophy) , automotive industry , customer to customer , customer service , voice of the customer , service (business) , engineering , computer science , psychology , philosophy , finance , epistemology , neuroscience , aerospace engineering , operating system

We have done this research in order to evaluate the study on customer perception towards customer relationship management in automobile sector in the country and to understand the problems they face while shopping for their brand new car. We will be doing a survey by a questionnaire, which will be send to some respondents to know about their car delivery experience through various dealerships. This way whatever response we will get will help the OEM manufacturers to understand about their dealership practices. This paper investigates the above given scenario. On this case, research has been mentioned about the service quality that the customers get at various dealerships. Therefore, research has got outcomes and shortcomings as the whole.

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