Open AccessUsefulness of KMAS as Perceived by The Farmers
Author(s) -
N Shivaprakash
Publication year - 2022
Publication title -
indian research journal of extension education/indian research journal of extension education
Language(s) - English
Resource type - Journals
eISSN - 0976-1071
pISSN - 0972-2181
DOI - 10.54986/irjee/2022/apr_jun/122-125
Subject(s) - productivity , production (economics) , business , scale (ratio) , agrarian society , service (business) , agricultural economics , agriculture , quality (philosophy) , de facto , agrarian system , agricultural science , agricultural productivity , service quality , marketing , economics , economic growth , geography , political science , philosophy , cartography , environmental science , archaeology , epistemology , law , macroeconomics
Kisan Mobile Advisory Service (KMAS) delivers real-time agricultural information and customized knowledge to improve farmers’ decision-making ability so that they may enable to increase their production and productivity, better aligning the farm output to market demands; securing better quality and improved price recovery in a globally competitive agrarian economy. The study was conducted at Kolar district of Karnataka state. A total of 120 farmers who had registered under KMAS were selected randomly for the study. Ex-post facto research design was used for the study. Usefulness of KMAS was measured by employing the scale developed by Singh (2012) with due modifi cations. Majority of the registered farmers perceived KMAS messages as ‘most useful’ and ‘regularly utilized’ the information sent by KMAS.