Open AccessPENGARUH HARGA, E-PROMOSI DAN KEPERCAYAAN, TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI APLIKASI LAZADA (Studi Kasus Pada Mahasiswa Universitas Satya Negara Indonesia Kampus A)
Author(s) -
Fitriati Oktavani,
Lucy Nancy Simatupang
Publication year - 2020
Publication title -
jurnal manajemen usni/jurnal manajemen usni
Language(s) - English
Resource type - Journals
eISSN - 2809-5103
pISSN - 2528-7044
DOI - 10.54964/manajemen.v4i2.139
Subject(s) - promotion (chess) , likert scale , purchasing , test (biology) , advertising , population , business administration , business , psychology , mathematics , marketing , statistics , sociology , political science , demography , law , paleontology , politics , biology
This research aims to determine the impact of price, e-promotion, and trust on purchasing decisions online in the Lazada app. The method used in this research is the quantitative method and assessment of the results based on respondents ' answers using a Likert scale. The population in this study is of Satya Negara Indonesia University student A the samples in this study amounted to 86. The data analysis methods used in the study are test linear regression test Multiple, F-Test, T-Test, and coefficient of determinant. The results showed that simultaneously (test F) showed that there was a significant influence between the price variables (X1), the e-promotion (X2), and the trust (X3) against the purchase decision (Y). Partial (T-Test) the price is influential as significant to the purchase decision, and the e-promotion is influential as significant to Purchase decision. whereas the trust variable does not influential as significant to the purchase decision.