Open AccessRelationship between eWOM and purchase intention: Moderating role of culture (Evidence from University students of Pakistan)
Author(s) -
Shaikh Obaidullah,
Asad Shahbaz,
T. Majeed
Publication year - 2021
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1398
Subject(s) - credibility , psychology , advertising , brand image , marketing , social psychology , sociology , business , political science , law