Open AccessUsing metaphors in strategy formulation
Author(s) -
Naveed Yazdani,
Ayesha Gulzar
Publication year - 2013
Publication title -
business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1284
Subject(s) - metaphor , position (finance) , process (computing) , competitive advantage , computer science , psychology , process management , cognitive science , management science , business , knowledge management , engineering , marketing , philosophy , linguistics , finance , operating system