Open AccessComponents of the brand equity of internet service providers (ISPs) in Pakistan
Author(s) -
Kashif Farhat
Publication year - 2014
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1272
Subject(s) - brand equity , brand awareness , business , brand loyalty , likert scale , brand management , advertising , marketing , the internet , psychology , developmental psychology , world wide web , computer science
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