Open AccessChocolate brand familiarity and product-country evaluation among young consumersin Malaysia
Author(s) -
Poh-Chuin Poh-Chuin,
Osman Mohamad,
Yudi Fernando
Publication year - 2010
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1260
Subject(s) - product (mathematics) , marketing , business , advertising , country of origin , globalization , brand management , brand equity , economics , mathematics , geometry , market economy