Open AccessReasons for failure of new products in the consumer goods industry
Author(s) -
Usamah Iyyaz Billah
Publication year - 2012
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1209
Subject(s) - diversification (marketing strategy) , business , order (exchange) , product (mathematics) , fast moving consumer goods , marketing , commerce , industrial organization , finance , geometry , mathematics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom