Open AccessThe influence of culture on advertising effectiveness in Pakistan and Australia: A cross-cultural study
Author(s) -
Faiz Muhammad Shaikh
Publication year - 2008
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1156
Subject(s) - collectivism , individualistic culture , individualism , advertising , product (mathematics) , affect (linguistics) , psychology , social identity theory , social psychology , hofstede's cultural dimensions theory , cultural identity , cultural diversity , empirical research , identity (music) , uncertainty avoidance , marketing , sociology , political science , social group , business , philosophy , feeling , geometry , mathematics , communication , epistemology , physics , anthropology , acoustics , law