Open AccessDesign perception and consumer-brand relationshipin textile apparel: Mediating role of experiential value and moderating role of openness to experience
Author(s) -
Rohail Jibran,
Muhammad Rehman,
Sadia Shaheen
Publication year - 2021
Publication title -
business review
Language(s) - English
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1062
Subject(s) - openness to experience , experiential learning , brand equity , clothing , marketing , value (mathematics) , perception , psychology , business , advertising , social psychology , political science , mathematics education , machine learning , neuroscience , computer science , law