Open AccessExploring brand symbolism amongst 10 year-old urban Pakistani children
Author(s) -
Saima Hussain,
Amber Gul Rashid
Publication year - 2018
Publication title -
business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2788-9599
pISSN - 1990-6587
DOI - 10.54784/1990-6587.1033
Subject(s) - consumption (sociology) , socioeconomic status , phenomenon , benchmarking , advertising , product (mathematics) , thematic analysis , class (philosophy) , psychology , sociology , qualitative research , social science , demography , marketing , population , mathematics , business , computer science , physics , geometry , quantum mechanics , artificial intelligence