Open AccessThe Effect of Ambassador's Brand, and Brand Image on Purchase Decision Process in E-Commerce Tokopedia
Author(s) -
Annisa Sulihandini,
Eka Askafi,
Sumarji
Publication year - 2022
Publication title -
endless
Language(s) - English
Resource type - Journals
ISSN - 2775-9180
DOI - 10.54783/endlessjournal.v5i2.75
Subject(s) - respondent , advertising , decision process , brand image , marketing , brand extension , descriptive statistics , business , sample (material) , variables , brand management , psychology , mathematics , statistics , political science , chemistry , process management , chromatography , law