Open AccessThe Impact of Green Marketing and Environmental Awareness on Consumers Green and Conscious Consumption of Green Products
Author(s) -
Fizza Iftikhar,
Amina Asghar,
Maha Khan
Publication year - 2022
Publication title -
academic journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2521-0149
pISSN - 2519-7983
DOI - 10.54692/ajss.2022.06021695
Subject(s) - green marketing , marketing , business , green consumption , likert scale , consumption (sociology) , purchasing , purchasing power , economics , psychology , social science , sociology , developmental psychology , keynesian economics