Open AccessAnalysis of city brand marketing based on short-video social media (Douyin): A case study of Jinan city
Author(s) -
DongZe Liu
Publication year - 2022
Publication title -
bcp social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2692-6172
DOI - 10.54691/bcpssh.v20i.2155
Subject(s) - business , tourism , advertising , dissemination , diversification (marketing strategy) , marketing , social media , brand equity , the internet , geography , political science , engineering , telecommunications , computer science , archaeology , world wide web , law