Open AccessResearch on the Communication Strategy of Artists' Co-branded Brands
Author(s) -
Yujie Wang,
Ruichen Niu,
Zhongkai Ye
Publication year - 2022
Publication title -
bcp social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2692-6172
DOI - 10.54691/bcpssh.v18i.996
Subject(s) - diversification (marketing strategy) , advertising , business , promotion (chess) , brand management , phenomenon , the internet , marketing , computer science , political science , world wide web , physics , quantum mechanics , politics , law