Open AccessResearch on the Transformation Paths of TV Anchors in the Context of Oral Communication
Author(s) -
Jie Wang
Publication year - 2022
Publication title -
bcp social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2692-6172
DOI - 10.54691/bcpssh.v16i.447
Subject(s) - context (archaeology) , computer science , transformation (genetics) , convergence (economics) , china , technological convergence , social media , multimedia , telecommunications , advertising , world wide web , business , political science , geography , chemistry , archaeology , biochemistry , law , economics , gene , economic growth
In the all-media era, information is ubiquitous. The trend of increasingly intellectualized and mobilized media convergence is building up a new social connection, which also brings new opportunities and challenges to the traditional TV hosting industry. Aiming at providing new paths for the TV anchors' transformation into new areas, this paper explored on cases like the live stream show for "helping Hubei Province" jointly held by China Media Group and Li Jiaqi, and other livestreaming commerce for public benefits and conducted a comparative study on the oral communication behaviors between the net celebrities (especially livestreaming hosts for commerce) and TV anchors. It was supposed to inductively analyze the characteristics of oral communication from two perspectives: linguistic communication and non-linguistic communication and offer new insights for the anchors' transformation.