Open AccessThe Analysis of the Marketing Strategy of Hermès and accompanying word of mouth on social media
Author(s) -
Jiale Zhang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2665
Subject(s) - reputation , purchasing , business , advertising , marketing , word of mouth , social media , luxury goods , service (business) , consumption (sociology) , computer science , sociology , social science , world wide web