Open AccessMarketing Research about Häagen-Dazs Based on SWOT Analysis
Author(s) -
Huixin Zhang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2565
Subject(s) - swot analysis , marketing , business , marketing research , advertising