Open AccessResearch on the Marketing Strategies of Private Label Impacts on Customer Loyalty and Sense of Novelty——A case study of Trader Joe’
Author(s) -
Yufei Qiu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2552
Subject(s) - novelty , marketing , loyalty business model , business , loyalty , customer retention , private label , advertising , customer advocacy , customer delight , profit (economics) , customer satisfaction , service quality , psychology , economics , social psychology , microeconomics , service (business)