Open AccessResearch on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for example
Author(s) -
Hao Hu,
Chun Liu,
Zihuan Xu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2550
Subject(s) - advertising , popularity , business , entertainment , quality (philosophy) , incentive , commercialization , affect (linguistics) , social media , marketing , psychology , computer science , economics , political science , law , microeconomics , world wide web , social psychology , epistemology , communication , philosophy
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