Open AccessResearch on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for example
Author(s) -
Hao Hu,
Chun Li,
Zuyan Xu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2550
Subject(s) - advertising , popularity , business , entertainment , quality (philosophy) , incentive , commercialization , affect (linguistics) , social media , marketing , psychology , computer science , economics , political science , social psychology , philosophy , communication , epistemology , world wide web , law , microeconomics