Open AccessSWOT Analysis Was Used to Analyze the Influence of Brand Equity on the Willingness to Use Douyin
Author(s) -
Peng Wu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2545
Subject(s) - brand equity , swot analysis , popularity , business , advertising , marketing , normalization (sociology) , entertainment , equity (law) , brand image , psychology , social psychology , sociology , political science , anthropology , law