Open AccessThe Benefits of Co-branding for Chinese Games Going Overseas
Author(s) -
Yufei Hu,
Yuyang Hu,
Ruoxi Ren
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2544
Subject(s) - china , business , swot analysis , popularity , loyalty , marketing , brand strategy , the internet , investment (military) , brand loyalty , advertising , brand equity , political science , politics , world wide web , computer science , law