Open AccessRationales behind Marks & Spencer’s failure in the Chinese market, an important lesson to foreign firms
Author(s) -
Kunbo Meng
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2539
Subject(s) - china , promotion (chess) , product (mathematics) , revenue , middle class , market economy , class (philosophy) , economics , business , marketing , finance , law , political science , geometry , mathematics , artificial intelligence , politics , computer science