Open AccessAnalysis The Influence of The Interactivity of E-commerce Live Broadcast on Consumers’ Purchase Intention
Author(s) -
Xinjie Li,
Jiatong Yin,
Lingyao Zhao
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2533
Subject(s) - interactivity , business , swot analysis , advertising , e commerce , social commerce , marketing , computer science , social media , world wide web