Open AccessThe Influence of Virtual Idols on Consumer Attitudes and Purchase Intentions
Author(s) -
Yajie Li,
Bei Sun,
Xianmei Xie
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2532
Subject(s) - psychology , advertising , consumption (sociology) , the internet , social psychology , business , sociology , computer science , social science , world wide web