Open AccessAnalysis of The Transformation in Pinduoduo Based on SWOT Model and 4C Marketing Theory
Author(s) -
Xiaoyan Cai,
Mengbo Wang,
Jiahui Yu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2531
Subject(s) - swot analysis , marketing , business , context (archaeology) , marketing strategy , competition (biology) , competitive advantage , green marketing , industrial organization , paleontology , ecology , biology