Open AccessResearch on the Cause of Marketing Risk of New Tea Beverage Enterprises in China Based on the ISM-MICMAC Model
Author(s) -
Zebang Deng,
Huiqi Liu,
Yang Chen
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v30i.2417
Subject(s) - business , order (exchange) , marketing , china , investment (military) , dependency (uml) , beverage industry , risk analysis (engineering) , computer science , finance , software engineering , politics , political science , law