Open AccessEffect of Perceived Risk of Greenwashing on Consumers’ Willingness to Pay a Price Premium: An Empirical Study
Author(s) -
Ziyu Chen,
HongLiang Lu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v30i.2402
Subject(s) - greenwashing , price premium , willingness to pay , risk perception , identification (biology) , business , payment , empirical research , economics , marketing , perception , sustainability , microeconomics , psychology , ecology , philosophy , botany , finance , epistemology , neuroscience , biology