Open AccessThe Influential Factors on Customer Loyalty Based on Marketing Mix Theory
Author(s) -
Weichieh Sun
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v28i.2248
Subject(s) - marketing , business , swot analysis , marketing mix , loyalty business model , loyalty , product strategy , brand loyalty , product (mathematics) , brand management , promotion (chess) , marketing strategy , advertising , new product development , product management , service quality , service (business) , mathematics , geometry , politics , political science , law