Open AccessThe Influence of Virtual Spokesmen Based on Para-social Interaction Theory
Author(s) -
Zeyuan Yang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v28i.2247
Subject(s) - appeal , swot analysis , computer science , maturity (psychological) , metaverse , virtual reality , ideal (ethics) , advertising , sociology , human–computer interaction , psychology , business , marketing , political science , developmental psychology , law