Open AccessConsumer Reactions to Live-Streaming Influencers’ Communication Behaviors on Douyin
Author(s) -
Lecan Ouyang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v25i.1866
Subject(s) - influencer marketing , credibility , popularity , advertising , consumption (sociology) , product (mathematics) , quality (philosophy) , psychology , marketing , business , social psychology , sociology , political science , social science , philosophy , geometry , mathematics , epistemology , relationship marketing , law , marketing management