
Case analysis of data mining technology in customer relationship management
Author(s) -
Huimin Xing
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v25i.1689
Subject(s) - customer relationship management , customer to customer , business , customer intelligence , customer retention , customer advocacy , database transaction , competition (biology) , customer lifetime value , voice of the customer , marketing , customer equity , process (computing) , loyalty business model , process management , computer science , database , service quality , ecology , biology , service (business) , operating system