Open AccessAnalyses of Shanghai Disneyland IP localization Strategy And Its Risks from the Perspective of Lina Bell- Based on SWOT Analysis Method
Author(s) -
Shuwen Pan
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v23i.1437
Subject(s) - swot analysis , popularity , competition (biology) , product (mathematics) , marketing , business , advertising , epitome , perspective (graphical) , public relations , law , political science , computer science , artificial intelligence , ecology , geometry , mathematics , biology , computer vision