Open AccessReview of the Influence of Marketing Innovation on Consumer Behavior in Digital Economy
Author(s) -
Jiaqi Duan,
Ruiqi Xie,
Shuoting Yuan,
Jie Zhao
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v23i.1432
Subject(s) - business , digital marketing , promotion (chess) , marketing , digital economy , the internet , social media , plan (archaeology) , advertising , political science , computer science , politics , world wide web , law , archaeology , history