Open AccessResearch on the diversification strategy of Clothing brands in the Chinese market-basis on the proper sub-brand marketing benefits the main-brand
Author(s) -
Zichen Pan
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v23i.1341
Subject(s) - clothing , diversification (marketing strategy) , business , marketing , brand management , brand extension , china , brand equity , brand awareness , advertising , clothing industry , geography , archaeology