Open AccessResearch on the impact and optimizing strategy of live streaming on the Chinese FMCG market
Author(s) -
Yan Xu,
Zhiting Zhang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v23i.1337
Subject(s) - live streaming , fast moving consumer goods , quality (philosophy) , computer science , business , covid-19 , marketing , advertising , multimedia , medicine , philosophy , disease , epistemology , pathology , infectious disease (medical specialty)