Open AccessStudy of the Influence of Social Media Using Motivation on Brand Online Advertising Marketing Effect
Author(s) -
Jiahui Gao
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v21i.1289
Subject(s) - advertising , social media , online advertising , social media marketing , structural equation modeling , brand awareness , psychology , business , marketing , digital marketing , the internet , computer science , machine learning , world wide web