Open AccessBrand Equity of Charlotte Hornets
Author(s) -
Yizhou Chen,
Bingyang He,
Yanchen Liu,
Stanley Weng
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1115
Subject(s) - rebranding , attendance , brand equity , advertising , swot analysis , equity (law) , marketing , business , political science , law