Open AccessResearch on the Development of Metaverse Marketing in the Context of Digitization: Illustrate by the Case of BlueFocus
Author(s) -
Wanting Cui,
Kaixuan Fan,
Danwangjie Ci
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1107
Subject(s) - digital marketing , marketing , marketing research , return on marketing investment , marketing management , digitization , marketing mix , marketing science , business marketing , metaverse , context (archaeology) , business , service (business) , marketing strategy , relationship marketing , computer science , telecommunications , geography , artificial intelligence , archaeology , virtual reality