Open AccessVR and AR in the Digital World: The Impacts on Consumer Purchasing Intentions
Author(s) -
Yuqing He,
Sihoon Mun,
Chantelle Yo
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1098
Subject(s) - purchasing , variety (cybernetics) , business , marketing , emerging technologies , perception , set (abstract data type) , fast fashion , technology acceptance model , advertising , computer science , usability , psychology , political science , human–computer interaction , neuroscience , artificial intelligence , programming language , clothing , law