Open AccessStrategies to Change Brand Association Towards Prada
Author(s) -
Yichen Lu,
Songqing Wu,
Yajie Yin,
Kunpeng Zhuang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1059
Subject(s) - advertising , brand awareness , brand extension , brand management , association (psychology) , china , marketing , brand equity , affect (linguistics) , position (finance) , business , mathematics , psychology , political science , communication , finance , law , psychotherapist