Open AccessL'Oréal Paris Consumer Loyalty Research Based on the Chinese Market
Author(s) -
Minqi Dang,
Xiangxin Kong,
Yitong Wang,
Yuyin Wang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1056
Subject(s) - marketing , business , loyalty business model , loyalty , brand loyalty , advertising , brand management , context (archaeology) , consumption (sociology) , research object , brand awareness , sociology , geography , business administration , service (business) , social science , archaeology , service quality