Open AccessThe Development from transaction marketing to relationship marketing
Author(s) -
Binfei Yu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1040
Subject(s) - marketing , relationship marketing , transactional analysis , marketing management , database transaction , marketing research , marketing mix , business , marketing strategy , marketing science , digital marketing , computer science , psychology , social psychology , programming language