Open AccessResearch on the Marketing Strategy of Domestic Sports Brands under the Patriotic Upsurge —— Taking Anta as an Example
Author(s) -
Yuqi Shan
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1014
Subject(s) - enthusiasm , advertising , marketing , rationality , china , swot analysis , business , political science , psychology , law , social psychology